[Publicaffairs] RE: Space Settlement Ideas

Josh Powers joshpowers at cox.net
Mon Jan 30 21:54:43 EST 2006


I don't object to #1 and #2 in principle.  Let's have a conversation,
including George, about how to put it into practice.  We've tried to get
Downlink on a regular monthly schedule before with limited success.  I think
we're better positioned now because your PA work and the generally greater
activity at the NSS national level is generating more to report on.  We've
also got to come up with some way to get information out of the chapters,
and I haven't yet found anyone who knows how to do that reliably.  But,
there must be a way.

Anyway, I am free on Wed evening, Friday late afternoon/evening, or sometime
this weekend to strategize.  We can set up a small telecon for this if we
need multiple folks, but let's try to keep it to people who will be directly
involved in doing the work since that's who really has to buy into whatever
actions are required.


> _____________________________________________ 
> From: 	Jeremy Pyle [mailto:jeremy at nss.org] 
> Sent:	Thursday, January 26, 2006 4:38 PM
> To:	LOBY4SPACE at aol.com; george at nss.org; joshpowers at cox.net
> Cc:	ronnie at lajoie.net; barnhard at barnhard.com; GHAllison at aol.com;
> publicaffairs at nss.org
> Subject:	Space Settlement Ideas
> Mark, George & Josh,
> Given the desire to increase our focus on space settlement, and the
> related discussion over Ad Astra content, I wanted to propose a couple of
> ideas that have been rattling around inside my head for a few days. :-)
> 1)	First, get NSS Downlink on a more regular schedule, perhaps timed to
> go out at the FIRST of each month.  We can put systems in place
> (procedures, automated reminders, guilt, etc.) to ensure we hit that mark.
> Then, FOCUS Downlink content on NSS news ONLY. Specifically, use Downlink
> to give chapters a voice, update members as to what projects NSS is
> working on, and SELL them on new projects that need volunteers and/or
> funding.
> 2)	Second, schedule an additional e-newsletter that focuses SOLELY on
> space settlement news and info for the 15th of every month.  This would
> include the latest news relevant to space settlement, editorials, board
> member profiles/Q&As, etc. This wouldn't have to be as long as Downlink,
> although occasionally it might even be longer. This gives us a good
> opportunity to solicit content and articles from our lonely writers out
> there.
> 3)	Third, launch a stand-alone BLOG focused on space settlement.  Blogs
> usually have a catchy name, so I propose we call it "SettleSpace."  I just
> checked and the domain is available. (Ronnie, can you please purchase it
> for us?  >> settlespace.com) We certainly would BRAND it as NSS' blog, but
> it would technically be a separate site, which I think would increase
> readership, and enable easier promotion in the "blogosphere." SettleSpace
> is where we would post breaking space settlement news and rumors,
> opinions, humor, etc.  Keep it light but make it interesting.  BEST OF
> ALL, this would generate content for the aforementioned space settlement
> e-newsletter, making that task much easier.
> 4)	Finally, and this one would take a little more work and technical
> know-how... Organize a WEEKLY podcast on the subject of Space Settlement.
> Podcasts are taking off like a supernova, and the Planetary Society has
> produced one for some time now. Our space settlement podcast would be
> launched once we had our blog up & running for several weeks, giving us an
> established audience right off the bat. Like the blog, we could give it a
> catchy & memorable name, perhaps something as simple as "Space Settlement
> Saturdays."  Unlike other media, podcasts have really taken FULL advantage
> of the viral qualities of the Internet, and a single obscure podcast can
> QUICKLY generate a rabid fan following of thousands of listeners in a
> matter of weeks.  Our podcast could regurgitate news and info from the
> blog, as well as offer "live" interviews with space industry leaders.
> I know this is a lot to digest, but I think #1 & #2 could be undertaken
> immediately with minimal effort. (I can hear you sobbing, Josh...)  :-)
> #3 could be set up in just a couple of weeks, perhaps less.  #4 is
> something we could launch *at* ISDC, perhaps, giving us ample time to
> prepare.
> I look forward to everyone's thoughts and feedback!
> All the best,
> Jeremy 
> Jeremy L. Pyle
> Vice President of Public Affairs
> National Space Society
> +1 (415) 713-6272
> +1 (415) 358-8137 - fax
> jeremy at nss.org
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