[ISDC2006] ISDC 2006 _ First Round of Identity

Jeremy Pyle jeremy at nss.org
Wed Dec 14 14:29:38 EST 2005

I agree with Seth that the first page logos are great and definitely get my
vote.  Of the three, I'm also leaning toward the left-most image (gold), as
it is the most simple, clean design and has the most eye-catching font.  I
don't know if you intended this, but the "Exploring New Worlds" font almost
looks like a fusion of the California Arts & Crafts motif and a retro-spacey
feel. LOVE it.
My only issue is that I like the other colors as well!  As Pat mentioned,
the "spacey" version on the right is also terrific.  I'd like to propose
going with the graphics as presented in the gold version, but create 3 or 4
interchangeable color versions for different uses?  For instance, depending
on the type of merchandising we do at ISDC, certain color schemes might work
better than others on shirts, mugs, pens, posters, flyers, etc.  Also, if we
go with 3 or 4 different color versions of the same logo, they can be
displayed side-by-side, for an added effect. This might look great wrapped
around a coffee mug, for instance.
Outstanding work Karen, and I'm looking forward to hearing everyone else's

From: isdc2006-bounces at nss.org [mailto:isdc2006-bounces at nss.org] On Behalf
Of Potter, Seth D
Sent: Wednesday, December 14, 2005 10:25 AM
To: karen; isdc2006 at nss.org
Cc: sdp35 at columbia.edu
Subject: RE: [ISDC2006] ISDC 2006 _ First Round of Identity
Coo...ool!  My first preference would be for the first (leftmost) one on the
first page -- brighter and more "optimistic"-looking than the other two on
that page.  Also, that image evokes a real night sky sometimes seen in Los
Angeles -- silhouetted palm trees, spotlights, and an actual rocket
streaking skyward (courtesy of Vandenberg Air Force Base).  The third page
ones look great, too, though it took me a few moments to notice that the
rocket is also a surfboard.  Of those, the right-most one looks best,
because the surfer/rocket is higher up (and that is the direction we want to
go).  The color of the ISDC logotype is bolder, the font leaner, and the
"25th" says this is an ongoing series of events, not one-time only; yet we
are at a major milestone.  Better than not having "25th"; also better than
the left one, in which the "25th"  is partly obscuring the ISDC.  I like the
idea of evoking California.  Second page examples don't do this as much --
the figure looks like the robot Gort from a great Hollywood classic, but I'm
not sure many people would recognize that; also, logotype is less easy to
see.  Well, I've been a bit long-winded and since I'm not a graphic
designer, please feel free to accept or reject my comments as you see fit.
Perhaps add "25th" to the leftmost one on the first page.  Nice work!
-Seth Potter

From: karen [mailto:karen at yurisnight.net] 
Sent: Wednesday, December 14, 2005 10:10 AM
To: isdc2006 at nss.org
Subject: [ISDC2006] ISDC 2006 _ First Round of Identity
Hi team: 
Sorry for this being late.
Here are first round identity ideas.
Thoughts, comments?
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